Transforming Shopping Forever:
The Rise of Scalapay and Italy’s First Unicorn
Scalapay transformed shopping with its innovative BNPL model, achieving a $1.9 billion valuation as Italy’s first unicorn.
In 2019, two visionary Australians, Simone Mancini and Johnny Mitrevski, embarked on a mission to revolutionize the shopping experience.
Simone, born in Tuscany in 1987 and relocated to Australia during his early years, brought a unique blend of European heritage and Australian ingenuity.
Johnny, hailing from Wollongong, Australia, complemented Simone’s vision with his technological expertise.
Together, they founded Scalapay, a groundbreaking “buy now, pay later” (BNPL) service designed to alleviate the financial burden of upfront payments for consumers.
Their innovative approach allowed shoppers to split their purchases into three to twelve interest-free monthly installments, making quality products more accessible.
Scalapay’s rapid ascent was marked by significant milestones.
In February 2022, the company secured a $497 million Series B funding round, propelling its valuation to $1.9 billion and earning it the distinction of being Italy’s first unicorn since the dotcom era.
What makes this adventure incredible
Scalapay was founded by Simone Mancini and Johnny Mitrevski, marking the beginning of our mission to redefine payment solutions
Launched our services in Italy, offering consumers the ability to split their purchases into interest-free installments.
Expanded into France, bringing our innovative payment solutions to a broader European audience.
Introduced our in-store product, bridging the gap between online and physical retail experiences.
Secured a €40 million Seed Round investment led by Fasanara Capital, fueling our growth and expansion plans.
Raised $155 million in a Series A investment led by Tiger Global Management, elevating our valuation to $700 million.
Launched the Pay-By-Link product, enhancing the versatility of our payment solutions.
Achieved unicorn status with a €450 million Series B investment led by Tencent, marking a significant milestone in our journey.
Released the “Pay in 4” and “Pay Later” options, providing even more flexibility to our customers.
Raised an additional €25 million from Poste Italiane, bringing our total funding to over $727 million.
Acquired the Italian payment institution Cabel IP (now Scalapay IP), enabling integrations with PSPs to boost growth across Europe.
Partnered with VISA to enhance our payment solutions and expand our reach.
Collaborated with The National Chamber for Italian Fashion to promote sustainable shopping through “slow shopping.”
Announced partnerships with Deutsche Bank to extend installment options and with Dutch payment company Adyen to further enhance our services.
What make this adventure incredible
Scalapay was founded by Simone Mancini and Johnny Mitrevski, marking the beginning of our mission to redefine payment solutions
Launched our services in Italy, offering consumers the ability to split their purchases into interest-free installments.
Expanded into France, bringing our innovative payment solutions to a broader European audience.
Introduced our in-store product, bridging the gap between online and physical retail experiences.
Secured a €40 million Seed Round investment led by Fasanara Capital, fueling our growth and expansion plans.
Raised $155 million in a Series A investment led by Tiger Global Management, elevating our valuation to $700 million.
Launched the Pay-By-Link product, enhancing the versatility of our payment solutions.
Achieved unicorn status with a €450 million Series B investment led by Tencent, marking a significant milestone in our journey.
Released the “Pay in 4” and “Pay Later” options, providing even more flexibility to our customers.
Raised an additional €25 million from Poste Italiane, bringing our total funding to over $727 million.
Acquired the Italian payment institution Cabel IP (now Scalapay IP), enabling integrations with PSPs to boost growth across Europe.
Partnered with VISA to enhance our payment solutions and expand our reach.
Collaborated with The National Chamber for Italian Fashion to promote sustainable shopping through “slow shopping.”
Announced partnerships with Deutsche Bank to extend installment options and with Dutch payment company Adyen to further enhance our services.
Scalapay Headquarter
Via Nervesa 21
20139 Milano (MI) – Italia
info@scalapay.com